🔬SERP Extractor

SERP Extractor lets you extract Google search results for your keywords and analyze the competitor URLs found in those results. Use it to evaluate competitor strength, find keyword opportunities with weak competition, and export the data for further analysis.

How It Works

The SERP Extractor follows a three-step workflow:

1. Extract SERPs — Scrape Google search results for each keyword to collect the top-ranking URLs.

2. Analyze SERP URLs — Run bulk analysis on the extracted URLs to get backlink and traffic metrics (Page Rank, Domain Rank, Backlinks, Referring Domains, Organic Traffic, Organic Keywords).

3. Filter & Explore — Use the SERP Item filter to find keywords where competitors match specific metric criteria, then drill into the expanded view to see individual SERP items with highlighted matches.

Creating a Report

1

Navigate to SERP Extractor

Go to SERP Extractor in the sidebar and click the "Extract SERPs" button.

2

Enter Keywords

Type or paste your keywords into the text area, one keyword per line.

Enter keywords to extract SERP data

3

Configure Settings

• Location & Language — Select the country and language for the search results.

• Geo Target (optional) — Narrow results to a specific city or region for localized SERPs.

• Desktop Device — Toggle on for desktop results, toggle off for mobile results.

• SERP Depth — Choose how many top results to extract per keyword (10 to 100).

4

Select Scraping Method

Choose how SEO Utils will scrape Google search results:

Method	Best For	Notes
Own IP	Small batches (under 100 keywords)	Request delay must be at least 3 seconds
Proxies	Large-scale extraction (thousands+)	Requires proxy configuration. See How to Use Proxies
DataForSEO SERP API	Reliable extraction without proxy setup	Requires a DataForSEO account

When using Proxies, you can configure Workers (concurrent requests), Request Delay, and Back-off Time — similar to the SERP Clustering tool.

When using DataForSEO SERP API, you can choose between normal and high execution priority, and view a cost estimate before starting.

5

Start Extraction

Click "Extract SERPs" to begin. You will be redirected to the report detail page where you can monitor the progress.

Report Detail Page

After extraction completes, the report detail page shows a table of all keywords. If keyword metrics have been checked, you will also see Search Volume, Trend, Keyword Difficulty, and CPC columns.

SERP Extractor report detail showing keywords with their metrics

Analyzing SERP URLs

After extracting SERPs, you can analyze the URLs found in search results to get backlink and traffic data for each competitor page.

1

Analyze All SERPs

Click the "Analyze All SERPs" button in the top-right corner of the report detail page. Select which analysis types to run (backlinks, traffic, or both) and click "Analyze SERP".

You can click "Estimate Cost" to see the DataForSEO cost before starting.

Analyze all SERPs with cost estimation

2

Analyze Selected Keywords

Alternatively, select specific keywords using the checkboxes, then use Bulk Actions > Analyze SERP to analyze only the selected keywords.

Analysis runs in the background. You'll see a notification when it completes.

Checking Keyword Metrics

To get search volume, keyword difficulty, and CPC data for your keywords:

1. Select the keywords you want to check using the checkboxes.

2. Click Bulk Actions > Check Keyword Metrics.

3. Review the cost and click "Execute".

DataForSEO won't charge you for keywords that don't have search volume data, so the actual cost will be lower than the estimation.

Viewing SERP Items

Click the eye icon on any keyword row to expand it and see the individual SERP items (competitor pages) for that keyword.

The expanded view shows the following metrics for each URL:

Column	Description
Pos	Position in Google search results
Page	The URL and page title
PR	Page Rank (0–1000) — the authority score of the specific page based on its backlink profile
DR	Domain Rank (0–1000) — the authority score of the root domain
Backlinks	Total number of backlinks pointing to the page
RD	Referring Domains — number of unique domains linking to the page
Traffic	Estimated monthly organic traffic to the page
Keywords	Number of organic keywords the page ranks for

PR and DR scores range from 0 to 1000, where 0 means no backlinks and 1000 indicates extensive quality backlinks. Higher scores require exponentially more effort to achieve.

Expanded SERP items showing competitor metrics with tooltips on column headers

Filtering by SERP Item Metrics

The SERP Item filter is one of the most powerful features. It lets you filter keywords based on the metrics of their competitor pages — helping you find opportunities where competition is weak.

How It Works

Click the "SERP Item" filter button in the toolbar to open the filter popover.

SERP Item metric filter with range inputs for each metric

Filter Settings

Setting	Description
Condition	AND — a SERP item must match all metric ranges. OR — matching any single metric range counts.
Min. results	The minimum number of SERP items that must match for the keyword to appear.
Page Rank	Filter by page authority score (0–1000).
Domain Rank	Filter by domain authority score (0–1000).
Backlinks	Filter by number of backlinks.
Ref. Domains	Filter by number of referring domains.
Traffic	Filter by estimated monthly organic traffic.
Keywords	Filter by number of organic keywords.

Each metric has a From and To field. Leave a field empty to skip that bound.

Example Use Cases

Find keywords with weak competitors:

• Set Domain Rank to 0–200, Backlinks to 0–100, Condition to AND, Min. results to 3

• This shows keywords where at least 3 of the top results have low page authority and few backlinks

Find keywords with high-value SERPs:

• Set Traffic from 10000, Condition to OR, Min. results to 1

• This shows keywords where at least one competitor gets significant organic traffic

Highlighting

When a SERP Item filter is active and you expand a keyword row, matching SERP items are highlighted:

• Row highlight — Rows where all active conditions match (with AND) or any condition matches (with OR) get a colored background.

• Cell highlight — Individual metric cells that match their respective filter range are shown in green.

This makes it easy to quickly spot which competitors meet your criteria.

Expanded SERP items with filter highlighting showing matched metrics in green

Exporting to CSV

Click the "Export CSV" button in the top-right corner to download the report data. The export includes all keywords with their metrics and SERP item data.

Best Practices

• Start with extraction, then analyze — Extract SERPs first, review the results, then run the analysis only on the keywords you care about to save costs.

• Use the SERP Item filter to find opportunities — Look for keywords where multiple competitors have low Page Rank and few backlinks — these are easier to rank for.

• Combine keyword and SERP filters — Use Volume and KD filters alongside SERP Item filters to find high-volume, low-competition keywords.

• Use OR condition for broad discovery — Switch to OR when you want to cast a wider net and find keywords where any single metric condition is met.

• Check Min. results carefully — Setting a higher minimum (e.g., 3–5) ensures the weak competition pattern is consistent across multiple results, not just one outlier.