🧲N.A.P Finder
Last updated
Last updated
The N.A.P Finder tool in SEO Utils streamlines local citation tracking for businesses. It automatically searches for variations of a business’s name, address, and phone number (N.A.P.) across the web, helping you find inconsistent or rogue citations indexed in search engines.
What N.A.P Finder does for you:
Discovers all your business citations with a single click
Identifies inconsistent N.A.P. information that could hurt your local rankings
Exports comprehensive citation data into easy-to-use reports
Saves hours of manual search work
You can access the tool in the left sidebar under the Local SEO menu.
You can click the "Manage Search Term Lists" button to see all the search term Lists.
SEO Utils allows you to create a Search Term List to automatically search for N.A.P. information on Google. You can structure search terms using placeholders, which are then replaced with your actual business details like name, address, and phone number. For instance, a placeholder search term like:
is transformed by SEO Utils into:
This makes it easy to generate precise search queries for accurate N.A.P. tracking.
By default, SEO Utils will create a Default list with these placeholders:
You can create a new search term list with your custom placeholders by clicking the "Add List" button.
Note: To search for exact data on Google, be sure to enclose your placeholders in double-quotes. For example: "[business]". This ensures that Google retrieves precise matches for your business name.
After clicking the "Run N.A.P Finder" button, you will see a modal like this:
Let’s walk through all the fields.
Business fields
SEO Utils replaces placeholders in your search term list with the following business details:
Business Name
Address Line 1
Address Line 2 (Optional)
City
State
Postal Code
Phone Number
SERP Scraping fields
Location / Language: Select the location and language you are targeting.
Geo Target: If you’d like to specify a more precise location, such as a city or state, enter it in this field. When a Geo Target is provided, SEO Utils will prioritize it over the selection from the Location / Language field.
Desktop Devices: Enabling this field simulates desktop devices when scraping SERP data. If disabled, SEO Utils will simulate mobile devices.
Search Term List: Choose a search term list for your N.A.P. search. You can either use the default list provided by SEO Utils or create a custom list tailored to your specific needs.
Scrape SERP With: This field functions just like the Organic Rank Tracker tool. For detailed information on how it works, please refer to the “Scraping SERP Methods” section in the Organic Rank Tracker guide.
Important: To use the SERP API, you must have your own DataForSEO account. Renting API key services isn't viable because DataForSEO restricts certain endpoints that I utilized to implement the Queue mode. If multiple users rely on a rented API key from my account, it will slow down the process for everyone. For the quickest results, using your own DataForSEO account is the best approach.
Excluded Domains field
Since v121.0, SEO Utils allows you to exclude specific domains from search results by using the -site:domain.com operator. This feature makes it easier to filter out unwanted sites and focus on relevant citations.
Multiple Phone Number Formats
You now can enter various phone number formats in the N.A.P Finder tool. SEO Utils will use each format for more thorough search results.
After successfully running a report, you’ll see a table like the one shown.
Here’s a breakdown of each column:
Title: Displays the title of the webpage where your N.A.P. information appears. It also includes the URL of the page, allowing you to easily access the site where the citation is found.
Search Term: Shows the exact search term used, with your business details (like name, address, and phone number) replacing the placeholders.
Position: Indicates the ranking position of the result on the search engine results pages (SERP).
You can click on the SERP button to view detailed SERP data for each result.
Search Term Filter: Allows you to filter results based on specific search terms from your list, making it easy to target certain N.A.P. variations.
Position Filter: This lets you narrow the results to show only those that rank within the top 10, top 30, or any position range you specify.
Domain Filter: Helps you filter by domain to view where your business is cited across specific websites.
Once you’re satisfied with the results, you can export the data as a CSV file for further analysis by clicking the Export button.
