πŸš€My Go-To SEO Checklist with Google Search Console & GPTs

When I tackle SEO projects, I always start with these steps. They help me decide which keywords and pages need optimization, which ones should be removed, or where to add new content.

Step 1: Download all the query and page data from my Google Search Console account.

Step 2: Go over each prompt individually using my Data Analyzer GPTs. Each prompt includes specific actions, so you'll know exactly what to do.

Demo video on how to use Data Analyzer GPTs.

#1. Prompt: Find keywords that ranked on page 2 but are not mentioned in the title

Action: I add these keywords to the title. It's a simple tweak that can make a big difference.


#2. Prompt: Find keywords that ranked on page 2 but are not mentioned in the meta description Action: I make sure to include these keywords in the meta description for better relevance.


#3. Prompt: Find keywords that ranked on page 2 but are not mentioned in headings

Action: Adding these keywords to the headings helps in better structuring my content.


#4. Prompt: Find keywords that are not mentioned at all, but still ranking

Action: Sprinkle these keywords throughout my content to climb higher in search rankings.


#5. Prompt: Find keywords that have high impressions but are not mentioned.

Action: Ensure these keywords are mentioned in my content as Google already finds them relevant.


#6. Prompt: Find keywords that are getting a lot of impressions, but no or low clicks. These are potential opportunities. A high impression count means your site is showing up in search results, but a low click-through rate suggests that users are not finding your listing relevant or compelling enough to click.

Action: I focus on these keywords more, sometimes creating new content around them. It's all about converting views to clicks.


#7. Prompt: Find keywords that are ranking in position 3-11.

Action: Almost there, just put extra effort into these by optimizing my content and sometimes adding backlinks to boost them further.


#8. Prompt: Find keywords that have low average ranking positions but high CTR.

Actions: These keywords are already doing good in terms of CTR, just need to optimize content to get a higher rank.


#9. Prompt: Find keywords that have high average ranking positions but low CTR.

Action: Working on title or meta description to increase clicks on these well-positioned keywords.


#10. Prompt: Find question keywords that I can add to FAQ sections

Action: Add these to my FAQ section, answering popular queries directly.


#11. Prompt: Find keywords & pages that bring traffic to my site

Actions:

  • You might find variations of your current keywords or entirely new phrases that you hadn’t considered before.

  • Explore expanding this topic or using a similar approach (content or backlink strategy) for other topics.

  • Consider creating more related content or enhancing existing content around these topics.


#12. Prompt: What are the topics that all keywords are covering? This will help you understand what topics are already covered on the website

Action: Find the topic gap by doing reverse-engineering on competitor's websites


#13. Prompt: Find keyword cannibalization

Action:

  • First, I usually ignore the URLs that contain fragment symbols ("#"). GSC considers those URLs are pages, just make sure you have a correct canonical tag on your page.

  • Then, I visit the pages that are ranking the same keywords as other pages and check if they haven't had any traffic in the last 3 months, I will delete them and do a 301 redirect. if you feel the content of the deleted page is good, consider merging its content with the content of the main page.


πŸ”‘ If your keyword list is still large after using the prompts, here are some additional tips:

βœ… Add the topic with the prompt. For example, "Find keywords that are not mentioned at all, but still ranking"

βœ… Focus on long-tail keywords first. For example, "Find long-tail keywords that have high average ranking positions but low CTR"

βœ… Focus on search intents. Are your users looking for information, trying to make a purchase, or seeking a specific website? Align your content with the user's intent for the keyword. "For example, Find informational keywords that are ranking in position 3-11"

Pro Tip: With SEO Utils, use the Mentions filter to quickly see if your keyword is in the title, headings, or body of a page.

I hope these tips are useful for you. Cheers! πŸŽ‰πŸ”₯

Last updated