📈Organic Rank Tracker

This tool enables you to track keywords ranking in organic search results on Google or Bing. You can customize tracking for desktop or mobile searches, as well as target specific locations. It also generates insightful reports, helping you compare your website’s performance against competitors.

How to Add a Tracker

You can access the tool from the Organic SERP menu, where you’ll find an “Add Rank Tracker” button in the top-right corner.

After clicking the button, a modal will open. Let’s walk through the fields step by step.

Basic fields

Domain: Enter the target domain here, typically your website’s domain.

Keywords: Add a list of keywords you want to track, placing each keyword on a new line. There’s no limit to the number of keywords you can enter. You can add more keywords later.

Search Engine: Choose whether to track keywords on Google or Bing.

Location / Language: Select the location and language you are targeting. SEO Utils uses this selection to gather keyword metrics like CPC and search volume.

Geo Target: If you’d like to specify a more precise location, such as a city or state, enter it in this field. When a Geo Target is provided, SEO Utils will prioritize it over the selection from the Location / Language field.

Desktop Devices: Enabling this field simulates desktop devices when scraping SERP data. If disabled, SEO Utils will simulate mobile devices.

Business Name (SERP API only): When using DataForSEO or Larseo API, you can enter your business name to track its position in Google's Local Pack. This is especially valuable for local businesses, as Local Pack positions (1-3) appear prominently at the top of search results. The business name must match exactly as it appears in Google (case doesn't matter).

Schedule

Rerun Every: Specify how often you want the tracker to run, in days. For example, set it to 1 for daily runs, 7 for weekly runs, or 0 for on-demand runs. The value can range from 0 to 30. Choose the frequency that fits your project budget and requirements.

Scraping SERP methods

Just like the SERP Clustering tool, you can also select the method to scrape the SERP data. There are 3 options:

• My Own IP: Uses your machine’s IP to scrape SERP data. This is suitable if you’re tracking only a few keywords. For larger keyword sets, consider using the Proxies or SERP API method.

• Proxies: The best choice when tracking millions of keywords per month. Click here to learn how to set up a proxy.

• SERP API: DataForSEO: Ideal for tracking hundreds to thousands of keywords per month. You’ll be charged an additional $0.60 per 1,000 keywords via the SERP API, with a pay-as-you-go model. It’s affordable and easy to get started.

When you choose the Proxies option, three additional fields help you scrape SERP more effectively.

Workers: Select the total number of workers to scrape SERP data. The more workers you choose, the faster the process will be, but it will also require more CPU power and proxy quality. You can enter 1-50 workers.

Request delay: Enter the number of seconds you wish to have between each request to scrape SERP data for keywords. The more delay time you set, the slower the process will be, but it will help you avoid being blocked by Google. Set '0' to scrape SERP data without any delay.

Back-off Time: Enter the number of seconds you wish to wait before retrying the failed scraping request. SEO Utils retries the request up to 3 times before skipping a keyword. The more back-off time you set, the slower the process will be, but it will help you avoid being blocked by Google. Set '0' to use the default back-off time.

Once all the fields are set up, please click the Add Tracker button.

Manage Tracker: Keywords, Competitors, Annotations

At the top of the page, you will find all the essential information about the report, including the location, language, search engine, total keywords, and competitors. You can also hover over the updated date to see when the next run is scheduled.

Manage keywords & tags

To manage your keywords, simply click on the keyword count. This will redirect you to a page where you can add or remove keywords as needed.

You can update tags for several keywords at once by selecting them and using the "Update Tags" bulk action.

You can instruct SEO Utils to check rankings immediately after adding keywords by toggling the “Rerun Tracker After Adding Keywords” option. If left off, the tool will check the rankings of new keywords during the next scheduled run.

By adding tags for keywords, you’ll be able to tag and filter keywords for more efficient tracking and organization.

Check Keyword Metrics & Analyze SERP Data

To check keyword metrics (Search Volume, CPC, KD, etc), you can simply select the keywords you want to check and run the bulk action: Check Keyword Metrics.

You can also click Analyze SERP bulk action, to pull valuable insights on the top 10-100 URLs, including:

• Backlink count for each URL.

• Total keywords each URL ranks for.

• Estimated traffic each URL receives.

• Domain rating (DR) and URL rating (UR) of each URL.

These insights empower you to assess competitor strengths and uncover opportunities to boost your own rankings.

Manage competitors

To manage your competitors, click on the competitors count. This will redirect you to a page where you can add or remove competitors as needed.

Once you’ve added competitors, you’ll be able to filter them using the Competitors Filter for more focused analysis.

View Rank Tracker Report in Each Tab

Overview Tab

In this tab, you’ll be able to view the average ranking. The line chart displays how your keywords and competitors perform over time within a specified date range.

The below table also reflects the changes when you update the filters.

In the screenshot above, you’ll see that the keyword “hạt điều” ranked at position 90 on Sep 24 (From Date) and improved to position 84 on Sep 30 (End Date), showing a gain of 6 positions. The green badge highlights this positive change in the keyword’s ranking. Conversely, if a keyword declines in ranking, the badge will appear red.

You can also click on a specific keyword to view its ranking performance over time.

If you'd like to view the SERP data for a keyword, simply click on the SERP button next to it.

You can view the historical SERP data by using the Date filter.

SERP Features Tracking

SEO Utils now tracks various SERP features that appear alongside organic results. The SF (SERP Features) column shows how many special features appear for each keyword.

Tracked SERP Features Include:

• Local Pack - Top 3 local business results with map

• Featured Snippet - Answer box at the top of results

• Knowledge Panel - Information box about entities

• AI Overview - AI-generated summaries

• People Also Ask - Related questions section

• Shopping - Product listings

• Video - Video carousel

• News - News articles

• Images - Image pack

• And more...

Click on the number in the SF column to see which specific features appear for that keyword.

You can also use the SERP Features filter to find keywords that trigger specific features, helping you optimize for these valuable SERP positions.

You can also switch to the SERP Comparison tab. That tool allows you to instantly view side-by-side SERP results for any keywords to easily spot trends and competitors.

Rerun the Tracker

You can rerun the tracker at any time. This is particularly useful when you need to check the keyword ranking on-demand, without relying on a scheduled run.

Annotations

This feature let you highlight key events or changes in your data. For instance, if you’ve just wrapped up a major content audit, you can mark that event on the chart to track its impact on your rankings.

You can watch this video to see how to manage annotations.

Pages Tab

You can see all the ranked pages in this tab. Like the Overview tab, you can filter by Dates or Competitors.

The Status column displays the ranking status of each page. You can filter based on this column. This is particularly useful for identifying good or bad performing pages within a specific date range.

You can also filter the pages with the status "Unchanged" to improve their ranking.

The Keyword Count column indicates how many keywords the page is ranking for. You can also click on the down arrow icon button next to the page URL to view all ranking keywords of that page.

Rankings Distribution Tab

In v1.25.0, SEO Utils introduced a new report for the Organic Rank Tracker that provides a detailed ranking distribution analysis. This feature lets you see how many keywords your website or competitors rank in the top 3, top 10, top 20, and top 100.

For each ranking range, you can also track the number of keywords that are new, lost, improved, or declined—giving you valuable insights into performance trends.

You can click on the total number of keywords to see which keywords are ranking.

Competitors Discovery Tab

In v1.26.3, SEO Utils introduces a new report: Competitors Discovery. It helps you analyze and compare your competitors’ search engine rankings.

This guide will walk you through how to read and benefit from the Competition Map (scatter plot) and the detailed table, along with how to use the available filters.

Understanding the Competition Map (Scatter Plot)

What does it show?

• The x-axis represents the number of keywords a domain ranks for in Google’s top 100 search results.

• The y-axis represents the average position of a domain across all its ranked keywords.

• The size of each bubble represents the visibility of the domain. A larger bubble indicates higher visibility.

• The color represents different competitor domains for easy differentiation.

How to read it?

• Bottom-right corner (low average position & high keyword count) → This means a domain ranks for many keywords and is performing well (closer to position #1).

• Top-left corner (high average position & low keyword count) → This means a domain ranks for fewer keywords and is performing poorly.

• Large bubbles → These indicate competitors with strong visibility across many keywords.

• Small bubbles → These competitors have a lower presence in SERPs.

• Overlapping bubbles → Multiple domains competing for similar keywords.

Understanding the Detailed Competitor Table

The table provides more specific metrics for each domain, helping you analyze competitor trends in depth.

Using Filters for a More Targeted Analysis

1. Date Filter

• Compare ranking changes over two specific dates.

• Useful for tracking ranking trends over time.

1. Depth Filter

• Select Top 100, Top 50, Top 20, Top 10, Top 5, or Top 3 domains.

• Helps you analyze only the most relevant competitors in SERPs.

• Use Case: If you want to focus on high-ranking competitors, select Top 10 or Top 5.

1. Ignored Domains Filter

• Exclude specific competitors that may not be relevant (e.g., social media sites like Facebook or large aggregators).

• Use Case: If a competitor dominates rankings but isn’t a direct competitor, excluding them gives clearer insights into your true competitors.

Manage Organic Rank Tracker Reports

You can add tags to your Organic Rank Tracker reports and filter by those tags.

This will be especially useful if you manage dozens of locations for a single client. You can add the client's name as a tag, and whenever you want to view all reports for that client, you can simply filter by the tag name.

Export Reports

You can export the organic rank tracker report as CSV, PDF, or HTML by clicking the Actions dropdown.

When exporting a report as PDF or HTML, you can personalize the report cover with your own branding by clicking the Settings icon.

You can use placeholders to dynamically replace content in headings, subheadings, or descriptions. For example, if you include the placeholder [domain]in a sub-heading, it will automatically replace it with the target domain of your report.